
While this is generally useful, it may work against file size goals for your ad.

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Hype keeps a copy of the assets but will ask to update if it notices changes on the original to help when iterating. These can simply be dragged to the scene editor or added via the Insert… menu item. Tumult Hype has basic shape and text primitives, but it is most likely you’ll be importing image assets from another program like Photoshop, Illustrator, or Sketch. The Flexible Layout system will adjust element positions and sizes based on container dimensions. Responsive Layout allows different content that is shown on width-based breakpoints. If your ad will have different size representations, you could make use of the Responsive Layout and Flexible Layout systems. Hype contains presets for common ads banners and rectangles. This can be done in the Scene Inspector by setting the width and height, or choosing one of the Preset Sizes. Export Scripts may also have options that are show in the Document Inspector.Īfter launching Hype, you’ll want to set the scene size to match the ad you are creating. You can verify an Export Script has been installed by looking within Hype’s Preferences. If you are using a different ad platform, the steps are usually straightforward to adapt the standard output. Currently there are scripts for Sizmek, DoubleClick Studio, and DoubleClick Campaign Manager. You can then optionally grab an Export Script, which will augment Hype with extra ad-related features.

For ad creation (and following along with this article!), you’ll want to use Hype Professional. Tumult Hype has two flavor modes: Standard and Professional.
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The trial is fully functional for 14 days. The Ad Creation Workflow with Tumult Hype Grab Tumult Hype and an Export Script This runtime drives the animations and manages browser compatibility issues (though the app still gives warnings if a feature won’t work on specific browsers). Hype’s runtime library is very small with a compressed size of 25KB, giving plenty of room for your assets. Advanced Export functionality can further help automate export tasks. A plug-in system, called “Export Scripts”, can integrate ad platform features and help package its export output for delivery. While Tumult Hype can be used for a wide range of HTML5 content, it is especially capable for rich media ad creation.

Coding is not required for most common interactivity, although JavaScript actions can extend its capabilities by integrating with other libraries and services. Hype provides a powerful set of animation features, such as animation along curved motion paths, customizable easings/timing functions, simultaneously running timelines, and encapsulated reusable symbols. Layout is similar to Keynote, and per-property animation keyframes can be automatically created with its quick “Record” functionality. Hype’s raison d’etre is to be easy to use and quick to learn. Tumult Hype is the leading HTML5 animation and interactivity app for macOS.
